Pura Size 2 Eco-Friendly Diapers (7-13 lbs)

Pura, a brand created by parents for parents, was born in the British home of Guy and Abi Fennell. Their mission was to develop a high-performance, low-environmental-impact diaper that does not compromise on skin safety, comfort, or value for money. Approved by dermatologists as gentle on sensitive, newborn skin, Pura's diapers feature an umbilical cut-out to protect the delicate belly area and a handy color-changing wetness indicator. Enhanced with organic cotton and plant-based materials against babies' skin, these diapers are luxuriously soft and verified by Allergy UK as skin-safe, as well as EU Ecolabel certified to have a low environmental impact.

Pura is a Carbon Neutral business and a certified B-Corp, committed to making clean, safe, and planet-friendly products affordable for all. Their diapers are Totally Chlorine Free, with only plant-based materials against the baby's bottom. Dermatologically tested and allergy-certified, they are made without fragrance, chlorine bleaching, lotion, parabens, natural rubber latex, and phthalates, making them perfect for delicate newborn skin.

The special umbilical cord cut-out and contoured design of Pura's diapers are tailored to protect the delicate belly area, while the color-changing wetness indicator helps parents determine when it's time for a diaper change. Manufactured in a carbon-neutral plant powered by green electricity, Pura's EU Ecolabel accredited diapers strive to minimize their environmental impact. Where possible, the company has replaced non-sustainable materials with lower-impact alternatives, such as wood pulp from sustainably managed forests in the absorbent core.

Pura's commitment to sustainability extends to their packaging, which is made from paper for easier recycling. Trusted by parents, Pura diapers have won multiple awards voted for by real families. As a certified B-Corp and a Carbon Neutral business, Pura is using its operations for the greater good, demonstrating that businesses can be a force for positive change.

In summary, Pura's mission-driven approach to creating high-quality, eco-friendly diapers that prioritize baby's skin safety and comfort, while minimizing environmental impact, has earned the brand the trust and loyalty of parents worldwide.

product information: